Our story
Built for the West Coast. Built for Results.
VenueWest Media was founded on a simple belief: shopping centers and lifestyle destinations are underutilized media channels — and the brands that want access to them deserve a better path in.
Our mission
Connecting Properties and Brands, Profitably.
We exist to unlock the full revenue potential of West Coast venues. By acting as a dedicated advertising sales partner — not a consultant, not a platform — we take on the work of identifying, pitching, and closing brand partnerships so property teams can focus on what they do best. Our success is measured entirely by yours.
How we got here
A Gap Worth Closing
VenueWest Media grew out of a frustration shared by property managers and brand marketers alike. Properties were sitting on valuable advertising and sponsorship inventory with no dedicated team to sell it. Brands were spending months trying to navigate venue relationships with no clear entry point.
We built VenueWest Media to close that gap. Our team brings together deep experience in media sales, venue operations, and West Coast brand marketing — giving us the credibility to represent properties and the relationships to close deals quickly.
Today we represent a growing portfolio of shopping centers and lifestyle destinations across the West Coast, generating new revenue streams for our property partners while connecting brands with audiences they couldn't reach any other way.
What drives us
Our Principles
Aligned incentives
We only earn when you earn. Our commission-only model means our interests are always aligned with yours — no retainers, no fees, no risk.
Property first
Every brand partnership we bring to you is vetted for fit. Your property's standards, tenant mix, and guest experience are never compromised.
West Coast expertise
We know this market. Our team has deep roots in West Coast retail, lifestyle, and brand culture — relationships that accelerate deals.
Transparent partnership
You stay informed at every stage. We provide clear reporting on pipeline, deals closed, and revenue generated — no black boxes.
Experience that creates opportunity
Valerie Sutter
Founder, VenueWest Media
VenueWest Media is led by Valerie Sutter, whose background spans advertising sales, business development, and strategic partnerships. Her experience connecting brands with venues and event audiences brings a practical understanding of what advertisers need — and how properties can turn their visibility into revenue.
Valerie brings established advertiser relationships, a hands-on approach to sales, and the ability to develop opportunities across signage, sponsorships, and brand activations. VenueWest serves as an extension of your team, handling prospecting, outreach, and sales while property management retains approval over advertisers, placements, and creative.
Ready to Work Together?
Whether you're a property looking for a sales partner or a brand seeking the right venue, let's start a conversation.